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  • Locations: Buenos Aires, Argentina; Cordoba, Argentina
  • Program Terms: December
  • Click for Tuition + Program Fee: December
  • This program is currently not accepting applications.
Fact Sheet:
Fact Sheet:
Program Type: Short-term Academic Level: Graduate, Undergraduate
Required GPA: 2.5 Living Arrangements: Dormitories, Hotel
Liberal Studies Domain: EL
Program Description:
Argentina streets

Want to learn more about one of Latin America’s biggest economies? Explore how marketing and advertising are infused in Argentina’s booming market while visiting some of the country’s most iconic cities.

Rooted in Argentina’s biggest cities (Buenos Aires and Córdoba), this traveling class will learn the differences between traditional marketing practices and developing marketing communications campaigns for the public good. Participants will have the opportunity to design and implement a campaign for a Latin American non profit.

In addition to class, students will have the opportunity to explore cultural and touristic attractions. Activities include a tango show, horseback riding lessons, city and boat tours, and visits to museums and cultural centers, among others.

Don’t miss out on this opportunity to expand your portfolio and gain international experience!


Marshall Goldman is an international executive creative director and an eminent copywriter who worked at Leo Burnett in the U.S. and throughout Europe, Africa and the Middle East, for more than twenty years.

He is also founder and chief creative officer for The LeftHand Agency, a brand building and marketing consultancy headquartered Chicago.

Among the clients Goldman has had the opportunity to work with, both at Leo Burnet and for his own agency, include Philip Morris International, Infiniti Motor Company, Mercedes Benz, Budweiser, Sealy, Kodak, Michael Jordan’s Steak House and Leica; as well as public service work for Life Goes On in Illinois, and H2O4JAP, a relief effort Goldman started in Moscow that sent safe drinking water to Japan after the tsunami.

In all his client and educational work, Goldman stresses the importance of what he calls, “brand patriotism”. A position he defines as “an unflagging belief in, and defense of, the value, power and meaning of a brand.

Goldman earned a BA in English, and an MA in English and creative writing from the University of Washington, in Seattle. For nine years while working overseas, he taught brand building workshops for his clients, as well as lead writing seminars for his agency copywriters.

Goldman is the published author of the children’s story, “Some Dogs Sing Opera”. He is a co-creator of the social media app, Flobe!t. And he is also a watercolorist whose paintings have been featured in U.S. and European galleries.

With decades of experience, particularly those spent internationally, Goldman was always in search of that most illusive of grails: “How to successfully market global brands on a local level?” It is a quest that he continues to undertake for his clients, and equally challenges his students to answer.


All students will be enrolled in the following course:
 
Course CMN 398/598: Study Abroad - International Social Marketing
Credits 4 credit hours
Term registered Fall 2019
Class meeting times TBD
Liberal Studies domain Experiential Learning
Taught by Marshall Goldman
Course description This course will help the student understand how to change behaviors with the intent of benefiting different communities, both locally and abroad. This course will prepare students to develop a social marketing campaign in a step-by-step format. We will explore global issues that affect society (e.g., health threats), the ethics involved in the suggested marketing campaign, and the specificity of social marketing campaigns development.
Additional course information The class only meets once before departure for pre-departure orientation
  Please note that although some courses are registered in a particular term, some coursework or final assignments may be due in a different term. E.g. Course registered in winter quarter, but coursework is due in spring quarter once the travel component of the program is complete.

Cordoba- Double-room or triple-room accommodation in Universidad Blas Pascal residence apartments. Rooms include private bathroom, a small kitchen, and internet connection.

Buenos Aires- Triple-room accommodation in 3-star hotel

 

All students participating in study abroad will be charged both tuition (billed at the regular DePaul tuition rate, based on the number of credits enrolled) and a program fee. Please read the program fee details carefully to understand exactly what is included, as this can vary from program to program. If the program fee is posted, be sure to note whether the fee is current or from a previous year (past program fees may serve as a guide until the current program fee is available). If the current program fee has not yet been posted, please check back closer to the application deadline. Please also note the withdrawal policy.

DePaul offers several types of scholarships for students studying abroad, and students should visit the scholarship page early in the application process for information on eligibility and deadlines.

 

If you are planning to study abroad and do not have a passport, apply for one immediately. Some programs require students to obtain student visas. In that case, contact the country's local consulate or embassy for up-to-date instructions. As of this publication, students traveling with US passports on the Argentina program DO NOT need a visa. Please note that visa requirements can change quickly. Study Abroad will update this website to reflect changes as they become available.
 

Questions about this program? Contact your study abroad advisor, Elizabeth Hall at ehall36@depaul.edu or visit during open advising hours.
 


DePaul University does not discriminate on the basis of race, color, national origin, religion, sex, or handicap in admissions, employment, or the provision of services. Inquiries regarding this policy should be addressed to the Director of Human Resources, 1 East Jackson Avenue, Chicago, Illinois 60604.

Circumstances, such as an unexpected event abroad or a curriculum change, may require DePaul University to make changes to the program. DePaul University reserves the right to cancel or alter programs and courses without notice.


Dates / Deadlines:

Thank you for your interest in this program! We are not currently accepting applications. In general, applications open about 6 months before program application deadlines.

This program is currently not accepting applications.