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Fact Sheet:
Fact Sheet:
Program Type: Short-term Academic Level: Graduate, Undergraduate
Required GPA: 2.5 Living Arrangements: Dormitories
Liberal Studies Domain: EL
Program Description:
Colorful houses- Jamie Harris

Want to learn more about one of Latin America’s biggest economies? Explore how marketing and advertising are infused in Argentina’s booming market while visiting some of the country’s most iconic cities.

Rooted in Argentina’s biggest cities (Buenos Aires and Córdoba), this traveling class will learn the differences between traditional marketing practices and developing marketing communications campaigns for the public good. Participants will have the opportunity to design and implement a campaign for a Latin American non profit.

In addition to class, students will have the opportunity to explore cultural and touristic attractions. Activities include a tango show, horseback riding lessons, city and boat tours, and visits to museums and cultural centers, among others.

Don’t miss out on this opportunity to expand your portfolio and gain international experience!


Juan Mundel Juan Mundel is an assistant professor of Advertising at DePaul University. Before joining DePaul, Juan pursued his doctoral degree in Media and Information Studies at Michigan State University, a Master of Science in Journalism at West Virginia University and a Licenciatura (BS) in Corporate Communication at Universidad Blas Pascal (Argentina). His professional experience is in the fields of international relations, event planning and public relations, and fashion advertising.

His research, while varied, involves the extension of marketing practices to second-generation social media platforms, understanding millennials’ consumption patterns, and campaign tailoring for vulnerable populations.

Dr. Mundel has been leading study abroad programs to Europe and Latin America for the past three years and has worked with incoming study abroad groups in Argentina.


All students will be enrolled in the following course:
Course CMN 398/598: Study Abroad - International Social Marketing
Credits 4 credit hours
Term registered Fall 2018
Class meeting times TBA
Liberal Studies domain Experiential Learning
Taught by Juan Mundel
Course description This course will help the student understand how to change behaviors with the intent of benefiting different communities, both locally and abroad. This course will prepare students to develop a social marketing campaign in a step-by-step format. We will explore global issues that affect society (e.g., health threats), the ethics involved in the suggested marketing campaign, and the specificity of social marketing campaigns development.
Additional course information The class only meets once before departure for pre-departure orientation
  Please note that although some courses are registered in a particular term, some coursework or final assignments may be due in a different term. E.g. Course registered in winter quarter, but coursework is due in spring quarter once the travel component of the program is complete.

Students will stay in either stay in Airbnb rooms or dormitories during their stay in Argentina

All students participating in study abroad will be charged both tuition (billed at the regular DePaul tuition rate, based on the number of credits enrolled) and a program fee. Please read the program fee details carefully to understand exactly what is included, as this can vary from program to program. If the program fee is posted, be sure to note whether the fee is current or from a previous year (past program fees may serve as a guide until the current program fee is available). If the current program fee has not yet been posted, please check back closer to the application deadline. Please also note the withdrawal policy.

DePaul offers several types of scholarships for students studying abroad, and students should visit the scholarship page early in the application process for information on eligibility and deadlines.


If you are planning to study abroad and do not have a passport, apply for one immediately. Some programs require students to obtain student visas. In that case, contact the country's local consulate or embassy for up-to-date instructions. As of this publication, students traveling with US passports on the Argentina program DO NOT need a visa. Please note that visa requirements can change quickly. Study Abroad will update this website to reflect changes as they become available.

Questions about this program? Contact your study abroad advisor, Elizabeth Hall at or visit during open advising hours.

DePaul University does not discriminate on the basis of race, color, national origin, religion, sex, or handicap in admissions, employment, or the provision of services. Inquiries regarding this policy should be addressed to the Director of Human Resources, 1 East Jackson Avenue, Chicago, Illinois 60604.

Circumstances, such as an unexpected event abroad or a curriculum change, may require DePaul University to make changes to the program. DePaul University reserves the right to cancel or alter programs and courses without notice.

Dates / Deadlines:
Dates / Deadlines:
Term Year App Deadline Admissions Notification Date Start Date End Date
December 2019 05/01/2019 06/01/2019 TBA TBA