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  • Locations: Amsterdam, Netherlands; Barcelona, Spain; Cannes, France
  • Program Terms: Summer
  • Restrictions: DPU applicants only
  • Click for Tuition + Program Fee: Summer
  • This program is currently not accepting applications.
Fact Sheet:
Fact Sheet:
Program Type: Short-term Academic Level: Graduate, Undergraduate
Recommended GPA: 2.5 Living Arrangements: Dormitories, Hotel
Language of Instruction: English Prerequisite: Preference given to PRAD students
Liberal Studies Domain: EL Study Abroad Contact: Elizabeth Hall
Program Description:
Cannes

This program on international advertising will be held in three key inspiring and significant European cities. Students will have a rare opportunity to work with industry professionals, develop local advertising campaigns, and even attend the global conference on creativity.

The program begins in Barcelona, Spain, home to a vibrant community and rich cultural heritage. Barcelona has a unique identity within Spain, and is home to a number of creative industries. The most visited metropolis in the world, Barcelona is a tourist friendly city.

From Spain, we fly to the French Rivera, home to the world-famous Cannes Lions International Festival of Creativity. This is a unique opportunity to meet, listen to, learn from, and network with some of the most prominent people in creative communications, advertising, and related fields. It is considered the largest gathering of advertising professionals, designers, digital innovators and marketers in the world, and all have come to address one thing: how creativity can be applied to make things better – for all people.

The last city is Amsterdam, the Netherlands, a world cultural center for progressive public policy and advertising. Here you will have an additional opportunity to partner with faculty and other communications students from Amsterdam University of Applied Sciences.

Throughout the 3-week program, you will work on challenges that will help you expand your portfolio, all while participating in cultural activities that will broaden your knowledge of, and appreciation for, foreign cultures.

 

Tony Deng Tao (Tony) Deng holds an MA in communication from Marquette University in the US, and an MSSc in media management from Hong Kong Baptist University. Tony earned his PhD in information and media at Michigan State University specialized in advertising.

Tony worked as editor for China Daily and Guangzhou Daily, and subsequently in advertising agencies in Hong Kong. His research interests include cross-cultural advertising appeal and strategies, consumer psychophysiological response to advertising messages, and interactive/digital advertising strategies. In advertising education, Tony stresses the importance of moving toward a programmatic world—using AI to buy or sell advertising inventory and target the most relevant audiences, and actively integrates the latest industry technology trends in his classes.
 
Marshall Goldman is an international executive creative director and an eminent copywriter who worked at Leo Burnett in the U.S. and throughout Europe, Africa and the Middle East, for more than twenty years. He is also founder and chief creative officer for The LeftHand Agency, a brand building and marketing consultancy headquartered Chicago. Goldman earned a BA in English, and an MA in English and Creative Writing from the University of Washington, in Seattle. For nine years while working overseas, he taught brand building workshops for his clients, as well as lead writing seminars for his agency copywriters.
 

All students will be enrolled in the following 2 courses:
 
Course CMN 398 (Undergraduate) / CMN 598 (Graduate): Campaigns for a Global World
Credits 4 credit hours
Term registered Spring 2020
Taught by Marshall Goldman
Course description CMN 398/598 is an introduction to the impact of advertising on society, culture and economy. The representation of different aspects of society within ads will be examined in the context of the host cultures. This course looks at the social, psychological, economic, legal, and ethical repercussions that may result from marketing communications.
 
Course CMN 398/598: Campaigns for a Global World
Credits 2 credit hours
Term registered Spring 2020
Taught by Tony Deng
Course description The focus of this course is to prepare students to translate their upcoming study abroad experience into unique portfolio-level work when they return.

By acclimating students prior to their multi-cultural abroad opportunity, the spring course can assure they are ready to deliver on the trip’s purpose: providing students with the international understanding, exposure, and in-person experience necessary to develop effective global advertising campaigns.

Additionally, the course will deepen students’ understanding of global brands: specifically, how to communicate and maintain “brandness” (unique brand character and identity), while establishing and maintaining relevancy in culturally different local markets.

This pre-trip preparation will train students to better identify what global brands are, what defines them, what their values are, and how they can successfully express themselves in multiple markets. The course will concentrate on:

Understanding what it means to be brand-focused, human-driven, globally-minded, locally-articulate, and original.
Recognizing ideas that have changed the way people think about brands -- locally and globally.
Demonstrating the unique and sought-after skills to develop ideas that will change the way people think about brands -- locally and globally.
 

Twin ensuite rooms in Barcelona, twin or triple ensuite dormitory rooms in Cannes, quadruple ensuite rooms in Barcelona.
 

All students participating in study abroad will be charged both tuition (billed at the regular DePaul tuition rate, based on the number of credits enrolled) and a program fee. Please read the program fee details carefully to understand exactly what is included, as this can vary from program to program. If the program fee is posted, be sure to note whether the fee is current or from a previous year (past program fees may serve as a guide until the current program fee is available). If the current program fee has not yet been posted, please check back closer to the application deadline. Please also note the withdrawal policy.

DePaul offers several types of scholarships for students studying abroad, and students should visit the scholarship page early in the application process for information on eligibility and deadlines.

 

If you are planning to study abroad and do not have a passport, apply for one immediately. Some programs require students to obtain student visas. In that case, contact the country's local consulate or embassy for up-to-date instructions. As of this publication, students traveling with US passports on the France, Netherlands, Spain program DO NOT need a visa. Please note that visa requirements can change quickly. Study Abroad will update this website to reflect changes as they become available.
 

Here are some helpful tips from former students who have participated in this program:
  • Do your research on the countries and the Cannes Festival before the trip.
  • Make an effort to understand the methods of transportation in each country.
  • Be sure to download and sign up for security alerts.
  • Pack medicine for everything, especially allergy medicine. Your body can act adversely in a new environment.
  • Make the most of the social setting. Get to know everyone on the trip and experience things with each person. Stay out late. Experience everything.
  • Step outside of your comfort zone, take a risk, go out by yourself and you will be surprised at what you find.
  • Be prepared to walk a lot- bring comfortable shoes!
  • Try to get your academic work finished in class so you don’t have to worry about completing it later at night.
  • Before going to the Cannes Lions Festival, do your research about the speakers and events and have a game plan.
  • Don’t overpack, especially if you plan on shopping, but do bring less casual clothes.
  • Take more advertising classes prior to the trip if possible so that you'll feel more qualified to be doing work on campaigns.
  • Relax have a good time, and don’t always feel like you have to do everything planned with the group. It’s a lot of moving and activities, so don’t forget to enjoy the cultures and cities slowly.
 

DePaul University does not discriminate on the basis of race, color, national origin, religion, sex, or handicap in admissions, employment, or the provision of services. Inquiries regarding this policy should be addressed to the Director of Human Resources, 1 East Jackson Avenue, Chicago, Illinois 60604.

Circumstances, such as an unexpected event abroad or a curriculum change, may require DePaul University to make changes to the program. DePaul University reserves the right to cancel or alter programs and courses without notice.


Dates / Deadlines:

Thank you for your interest in this program! We are not currently accepting applications. In general, applications open about 6 months before program application deadlines.

This program is currently not accepting applications.