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New York City: The New York Way - Advertising (Outgoing Program)

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Fact Sheet:
Fact Sheet:
Program Type: Short-term Academic Level: Graduate, Undergraduate
Recommended GPA: 2.5 Living Arrangements: Hostel
Language of Instruction: English Prerequisite: PRAD 244 or 255
Study Abroad Contact: Elizabeth Hall
Program Description:


The New York Way Program will immerse College of Communication Public Relations and Advertising (PRAD) students with a deeper understanding of the structure, operations and culture of agencies and media in New York through a fast-paced, hands-on experience. During an intense two-week December session, students will travel to New York for five days of visits to major agencies, organizations, and media outlets, networking with professionals and exploring the agencies’ work and competitive differences. Students will get a sense for the culture and expectations of New York agencies and receive tips for how to differentiate themselves from the intimidating number of applicants applying for entry-level positions. Upon their return, students will develop and make presentations to industry professionals and their classmates on the insights gained from the experience.

New York City is the most populous city in the United States with close to 19 million people. It is a city known for its significant impact upon commerce, finance, media, art, fashion, research, technology, education, and entertainment. Located on one of the world's largest natural harbors, New York City consists of five boroughs: The Bronx, Brooklyn, Manhattan, Queens, and Staten Island.

Many districts and landmarks in New York City have become well known to its approximately 50 million annual visitors, such as the Statue of Liberty, Times Square, the Broadway theatre district, and the Empire State Building, just to name a few.

Students will spend their days in and around New York City's financial district, Manhattan, which is anchored by Wall Street and is home to the world’s largest stock exchange, the New York Stock Exchange. Manhattan's real estate market is among the most expensive in the world and Manhattan's Chinatown incorporates the highest concentration of Chinese people in the Western Hemisphere. As many as 800 languages are spoken in New York, making it the most linguistically diverse city in the world.


Nina Abnee spent 30 years in creative agencies trouble shooting client issues that needed resolution. She is credited with turning around relationships and saving agency business with Kraft, Allstate, Hallmark, Delta Airlines and General Motors. In addition to her vast knowledge of the agency business and client relationships she is a Professional Coach passionate about helping college students and young professionals position themselves for success.
While at Leo Burnett in Chicago she led a 300+ department of business executives whose job it was to service global and US marketing clients from Fortune 500 companies as well as smaller regional businesses. Her expertise is in developing influential client relationships, crafting brand strategies and inspiring creative that gives brands a competitive edge. She a collaborative leader with a unique ability to bring out the best in people and create momentum for success.
She recently founded Eyes Forward, A Coaching Consultancy, whose mission is to create momentum for your business, team, career, and life.
She was named Chicago Advertising Woman of the Year by the Chicago Advertising Federation in 2010. She serves on the Board of Directors of Gilda’s Club Chicago as well as several company advisory boards.

All students will be enrolled in the following course:
 
Course PRAD 393 (Undergraduate)/ 595 (Graduate): The New York Way: In-Person Agency and Media Visits and Analysis (Advertising Focus)
Credits 4 credit hours
Term registered Fall 2019
Taught by Nina Abnee
Course description Aside from the Madison Avenue mythology, New York City still stands as the hub for many of the world's most important advertising, media, digital, and creative organizations. Students will visit several New York City’s advertising agencies, media companies, and industry organizations -- large and small -- to get a true up-close-and-personal immersion in this essential industry center. Following three days of Chicago-based research and analysis of the industry environment in both Chicago and New York, students will travel to New York where they will spend three full days meeting with leaders in PR, advertising and media. Students will make brief team presentations to select New York agencies on projects chosen by the agencies. Upon their return, students will make team presentations to Chicago-based agencies and DePaul PRAD classes on the New York firms visited and the opportunities they discovered there.
Additional course information Students participating in The New York Way program must have at least a 2.5 GPA and have completed either PRAD 244 or PRAD 255.
  Please note that although some courses are registered in a particular term, some coursework or final assignments may be due in a different term. E.g. Course registered in winter quarter, but coursework is due in spring quarter once the travel component of the program is complete.

While in New York, students will have shared accommodations at a conveniently located guest house.
 

All students participating in study abroad will be charged both tuition (billed at the regular DePaul tuition rate, based on the number of credits enrolled) and a program fee. Please read the program fee details carefully to understand exactly what is included, as this can vary from program to program. If the program fee is posted, be sure to note whether the fee is current or from a previous year (past program fees may serve as a guide until the current program fee is available). If the current program fee has not yet been posted, please check back closer to the application deadline. Please also note the withdrawal policy.

DePaul offers several types of scholarships for students studying abroad, and students should visit the scholarship page early in the application process for information on eligibility and deadlines.
 

Here are some helpful tips from former students who have participated in this program:
  • Travel in pairs and get to know people from your group- it makes the trip much more enjoyable!
  • Plan to spend a decent amount of money on food and drink while you’re there because New York is quite expensive.
  • Although it is the cheapest way to get around, the subway can be confusing. Pay attention and ask the metro workers for help if necessary, because they are generally really friendly.
  • Do your research prior to going. Look into the agencies you will visit, research the neighborhood they are in and what is around them.
  • Make and bring business cards!
  • Create a list of things you want to see/when you want to see them.
  • Make a budget and follow it, as it can be easy to spend a lot during free time activities.
  • There is a lot of walking, so be sure to pack comfortable shoes!
  
DePaul University does not discriminate on the basis of race, color, national origin, religion, sex, or handicap in admissions, employment, or the provision of services. Inquiries regarding this policy should be addressed to the Director of Human Resources, 1 East Jackson Avenue, Chicago, Illinois 60604.

Circumstances, such as an unexpected event abroad or a curriculum change, may require DePaul University to make changes to the program. DePaul University reserves the right to cancel or alter programs and courses without notice.


Dates / Deadlines:
Dates / Deadlines:
Term Year App Deadline Admissions Notification Date Start Date End Date
December 2020 05/01/2020 06/01/2020 12/01/2020 12/05/2020